- Define a reason for being and use it to guide the company
- A. Clearly defined and widely communicated, both aspirational and practical, and actually used to steer the company.
- B. Clear-eyed view of how (or if) this vision fits into the real world.
- Consciously define and develop products and services
- A. Strategy: what to make, how to make, how to serve, critical success factors.
- B. Use of money as a guide during and after development.
- C. Use of quality as a driver.
- Constantly evaluate and improve business processes
- A. Defined key processes, whether present or not.
- B. Defined best practices per process; comparing to current state.
- C. Implement improvements using priorities of quality, cost/revenue, people, and time.
- D. Continuous learning, improvement, and development at all levels.
- Focus correctly and continuously on people
- A. Aligned with Theory Y principles.
- B. Hire and retain the right people.